CloserLab app icon CloserLab
The gym for closers

Lose the deal in here.
Not on the call.

CloserLab is a sales gym. Tell it what you sell, and it spins up AI buyers who stall, push back on price, and go cold on you, in voice or text. Every call gets scored, so you make your mistakes here instead of in front of a real prospect.

CloserLab app icon
Available on iOS soon
Coming soon on theApp Store

You get one shot at the real objection. You never get to practice it.

Reps learn objection handling live, on commission, in front of the buyer who was going to sign. The hardest moment in the whole cycle is the one you rehearse the least. These four end the most deals.

“It's too expensive.”
The objection that ends the most deals. Drill the reframe until it's reflex instead of a flinch.
“Let me think about it.”
The polite no. Practice surfacing the real hesitation instead of accepting the stall.
“We already use a competitor.”
The switch conversation, run against a buyer who is genuinely happy with what they have.
“I need to talk to my boss.”
The stall that dies in someone else's inbox. Rehearse building a champion before it does.

Describe the deal. Take the call. Read the score.

No setup call, no seat license. Three moves, then reps for as long as you want them.

1

Describe what you sell

Enter your offer, your industry, and your target buyer. CloserLab generates prospects that match your real pipeline, not a generic script.

2

Run the roleplay

Pick a buyer and a scenario, then work the call in voice or text. They push back, stall, and object the way a live prospect does.

3

Read the score, run it again

Get coaching on what landed and what rambled, then rerun the same objection until it stops rattling you.

A full bench of buyers, on call at 2am.

Tell it what you sell and who you sell to. It generates buyers with distinct personalities and pain, and holds character for the whole call.

Buyers built from your offer

Enter your product and market, and CloserLab generates prospects who object the way your real buyers actually do.

Voice or text roleplay

Talk the call out loud and hear the buyer talk back, so you rehearse delivery and tone, not just the words. Text mode when you can't speak up.

Instant coaching scores

Every roleplay ends with a breakdown of what worked, what rambled, and the objection you dodged instead of handled.

Drill specific objections

Weak on price? Run ten price-objection calls back to back until the reframe is automatic.

Private by design

No account, no email, no login to use the app. Your offer, buyers, and replay history stay on your device.

Always open

In the car before a call, on the couch after a loss. The bench never gets tired and never goes easy on you.

The cast.

Every buyer is generated with a face, a personality, and a reason to say no. Here's a page of the roster.

Roster grows with your market

Questions before you sign up.

What is CloserLab?
An iPhone app that lets salespeople practice handling objections against realistic AI buyers. Describe what you sell, and the app generates buyers who push back like real prospects. You roleplay the call in voice or text and get a coaching score afterward.
Why not just practice with a coworker?
A coworker is busy, goes easy on you, and can't roleplay 40 buyer types on demand at 11pm. CloserLab gives you an endless bench of buyers who stay in character, throw the objections you're weakest on, and score you honestly every time.
Do I need an account?
No. CloserLab needs no account, sign-in, name, email, or phone number to use. Your offer, buyer roster, and replay history live locally on your device.
Is there a voice mode?
Yes. You can talk through the call out loud and the AI buyer talks back, so you rehearse tone and delivery, not just the words. A text-only mode is there when you can't speak up.
When does it launch?
CloserLab is in development for iPhone. Join the waitlist and you'll get one email the day it goes live on the App Store.

Make your mistakes here. Not in front of a buyer.